Petco Takes a Stand Against Shock Collars: A New Era of Positive Reinforcement Training


Petco, known for its commitment to pet health and well-being, is making a bold move to improve the lives of pets and pet parents. In a groundbreaking decision, the company has announced that it will no longer sell specific electronic “shock” collars. This move solidifies Petco’s position as a category-defining health and wellness partner for pets and their owners.

A Shift Towards Positive Reinforcement Training

Recognizing the potential for change, Petco is calling upon the industry and consumers to join their movement. They have launched an online petition aimed at promoting responsible regulation for the retail sale of shock collars. According to Petco CEO Ron Coughlin, electricity has no place in training our furry friends. Shock collars have been proven to increase fear, anxiety, and stress in dogs. Petco firmly believes in a better way – Positive Reinforcement Training. They are dedicated to ensuring that potentially harmful products do not end up in the wrong hands.

Experts Encourage Positive Reinforcement

Petco’s decision to stop selling shock collars was confirmed in consultation with the Petco Pet Wellness Council (PPWC). This includes all human- and bark-activated electronic pet collars, commonly referred to as “shock” collars. Pet parents will now be encouraged to explore products and services rooted in positive reinforcement training methods. Petco Certified Dog Trainers will lead a suite of private and in-home training classes, providing expert guidance.

Dr. Alexandra Horowitz, a member of the PPWC, commends Petco’s leadership in removing shock collars from their stores. She emphasizes that shock collars are misguided, antiquated, and harmful equipment. The company’s advocacy for positive reinforcement training is a step in the right direction.

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Addressing Concerns and Educating Pet Parents

Petco’s decision also reflects the concerns shared by pet parents. According to a recent study, a majority of dog parents feel that shock collars have a negative impact on their pet’s emotional and mental well-being. Furthermore, many consider shock collars to be a cruel training method. In fact, some dog parents would rather subject themselves to shock than use a collar on their beloved pets. This study underscores the need for limitations on the retail sale of shock collars to prevent human error or abuse.

To promote positive reinforcement training methods, Petco is offering a free introductory online training class for pet parents. Science shows that animals learn new behaviors more successfully when they voluntarily participate in the learning process and are rewarded for preferred behaviors. Punishment, such as shock collars, is less effective and can even reinforce negative behaviors.

Petco: A Health and Wellness Company

In addition to their decision to remove shock collars from their shelves, Petco’s commitment to pet health and wellness is evident in various other initiatives. By expanding their network of full-service in-store vet hospitals and providing affordable veterinary care, Petco aims to ensure accessible and comprehensive pet wellness. They also offer healthcare solutions, a redesigned website and app, and a “Right Food Finder” to help pet parents make the best choices for their pets’ nutritional needs. Petco is determined to improve the lives of pets, pet parents, and their own partners in the pet care industry.

Karen's Kollars

Karen’s Kollars, a leading manufacturer of pet accessories, is a fantastic alternative to shock collars. Their wide range of stylish and comfortable collars will ensure your pet’s safety and well-being. For more information, visit Karen’s Kollars.

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Petco’s decision to stop selling shock collars marks a significant milestone in the pet care industry. By prioritizing positive reinforcement training methods and encouraging responsible pet ownership, Petco is leading the way towards a healthier and happier future for our furry companions. Together, let’s embrace a new era of positive training methods and create a better world for our pets!