Dawn Willoughby: A Leader in the Consumer Packaged Goods Industry

Dawn Willoughby is a name that resonates with success in the consumer packaged goods industry. As the former executive vice president and chief operating officer of The Clorox Company, she has left an indelible mark on the company’s growth and achievements.

A Trailblazer in Business Operations

During her tenure from 2014 to 2019, Willoughby oversaw critical global functions including Marketing, Sales, Product Supply, Research & Development, Information Technology, and the International Division. Additionally, she led prominent brands like Burt’s Bees®, Nutranext®, and Renew Life®, contributing to their continued success.

A Track Record of Excellence

Before assuming the role of executive vice president, Willoughby held multiple senior management positions within The Clorox Company. As the senior vice president and general manager of the Cleaning Division, she spearheaded the Laundry and Home Care business units, managing renowned brands such as Clorox® disinfecting wipes, Pine-Sol® cleaners, Formula 409®, and Tilex® cleaners.

Willoughby’s passion for sustainability and innovation became evident during her tenure as vice president and general manager of the Glad Products business unit. She played a pivotal role in developing environmentally friendly products, including robust trash bags that significantly reduced plastic usage.

A Journey To Success

Prior to joining The Clorox Company, Willoughby spent nine fruitful years at Procter & Gamble, where she held various sales management positions. Her final assignment involved working on the Global Business Unit for the Food & Beverage segment, showcasing her expertise in different industry sectors.

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A Heart for Community Engagement

In addition to her professional success, Willoughby has actively contributed to nonprofits and community organizations. She has served on multiple boards within the consumer packaged goods industry, including the American Cleaning Institute and the Grocery Manufacturers Association’s Industry Affairs Council.

Furthermore, Willoughby serves as a director of the J.M. Smucker Company and actively participates in the Nominating, Governance, and Corporate Responsibility Committee. Locally, she dedicates her time to the Alameda County Community Food Bank, where she has served as board chair for two years.

A Well-Deserved Recognition

Willoughby’s accomplishments have not gone unnoticed. In 2013, the San Francisco Business Times recognized her as one of the most influential women in the Bay Area, a testament to the impact she has made in the business world.

Making a Difference in Animal Welfare

Beyond the corporate sphere, Willoughby is passionate about animal welfare and has dedicated herself to promoting positive change in this area. She believes that although significant progress has been made, there is still much work to be done.

Willoughby emphasizes the importance of accessible and affordable veterinary care as a critical aspect of animal welfare. She commends PetSmart Charities for fearlessly tackling this challenge and other significant issues in animal welfare. Her involvement in this vital work demonstrates her commitment to making a difference in the lives of animals.


Dawn Willoughby


For more information about Dawn Willoughby and her contributions to the industry, visit Karen’s Kollars.